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Happy Tuesday Reader!
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I am in full-on summer prep mode this week - how about you? I have the organizing bug (yes, I pulled out those old Home Edit books), I have the patio furniture out and washed, and every client I've had in the last 15 years is calling to get some website updates knocked out ahead of Memorial Day.

Which means the season of being everyone's personal Trip Advisor is about to arrive. You know what I mean...when every person on the street (including your mom) asks you where to eat, where to hike, where live music is happening 😳

Yeah.

Here's the thing - as much as you may not love being a local tour guide, you have some major competition when it comes to making suggestions...search engines!

Search engines are FRANTIC to try and beat you to that recommendation.

So if you're in business, whether you're service-based, product-based, in hospitality, or not, you've GOT to be telling those search engines where you are so they aren't guessing.

Make it easy for both robots and humans: say where you are, say it often, and say it like a local.

Quick and easy ways to move your marketing forward this week

Location, location, location

It doesn't just apply to real estate 😉

While it's easy to assume people know where you are located, the truth is we just don't say it often enough!

"Near me" searches are king, and we want to make sure you aren't leaving potential customers on the table because you aren't popping up in location searches.

Here are a few quick and easy places you can focus on to up your location-based keyword game:
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➡️ Add your location to the title of your website ("Meadowlark Marketing | Marketing Solutions for Small Businesses, Based in McCall, Idaho")

➡️ Add your location to the footer of your website

➡️ Add your city/neighborhood into your website copy (naturally - don't stuff it!)

➡️ Add locations into your alt text on your website images

➡️ Tag your city/exact location in your social media posts (and add in a few location-based hashtags, too!)

➡️ Include your city & state in your social media bios

A few easy ways to make sure those search engines (and your mom) know how to find you!
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This week...

We are working on something BIG!

I am not quite ready to spill the beans yet, but we have been focusing on building some new tools and services designed to help small business owners accomplish some big things with minimal input...both in terms of time AND money.

We know time is a gift. We know budgeting, especially in a seasonal community, can be tricky. And we are hoping to address both of those challenges in one easy package.

Stay tuned for an announcement in the coming weeks and follow us on Instagram for some sneak peeks!

That's all for this round! Wishing you a fantastic week ahead 💛

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PO Box 322, McCall, ID 83638
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