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I thought we needed a bit of a giggle this short holiday week as we pass the unofficial kick-off to summer tourist season (so long left turns!).

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Fair warning...there are no world-changing insights in this email, but I hope it gives you a laugh 💛

The "Can I Speak to the Manager" Tourist

Marketing Match: SEO

• Wants answers immediately.
• Has no patience for fluff.
• If your site isn’t helpful and fast, they’re gone.

The “Instagram Influencer” Tourist

Marketing Match: Reels

• All about the aesthetic.
• Will show up, take a photo, and move on.
• Fun to watch, not always loyal.

The “Slow Crosswalk Walker” Tourist

Marketing Match: Email Marketing

• Loves a slow burn.
• Needs time to trust you.
• Will become a loyal customer...eventually.

The “MUST follow the Itinerary” Tourist

Marketing Match: Automation + Sales Funnels

• Booked in advance.
• Loves a streamlined system.
• Helps you stay sane during peak season.

The “Last Minute Tripper” Tourist

Marketing Match: Stories

• Looking for right now.
• FOMO-driven, spontaneous.
• Perfect for time-sensitive offers.

The “Guy Who Feeds the Deer” Tourist

Marketing Match: Ignoring Your Brand Guidelines

• Goes rogue. Causes chaos.
• Thinks rules don’t apply.
• Leaves people frustrated.

The “Only Came for a Souvenir” Tourist

Marketing Match: Print Collateral + Merch

• Wants something tangible to remember you by.
• Loves branded stickers, bags, menus, and shirts.
• Carries your brand into the real world.

But we still love them

Thanks to everyone - tourist or local - who supports small businesses!

Wishing you a fantastic week💛

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PO Box 322, McCall, ID 83638
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