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Happy Tuesday Reader!

Not sure if you feel the same, but I am really trying to embrace the KISS principle this summer when it comes to my own marketing, especially when it comes to social media.

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I want to make sure promote my business, but I definitely don't want it to be a time suck...I want to be out hiking and boating and camping!

And one of the simplest ways I am keeping it simple is to stop creating...instead, I am documenting!
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Such a small shift, but it has been the most impactful adjustment I have made in 2025.
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I honestly don't remember where I first heard this concept, but to the genius that dropped this beautiful advice into my world, thank you 100x over!
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For the longest time, social media felt like hiking in flip flops (which I have done and trust me, it is so much harder than it should be!).
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Every post felt like I had to come up with something brand new, perfectly polished, and wildly engaging. Every. Single. Time. And it was feeling really stiff.
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But once I let go of creating and started documenting, everything got easier. More natural. And it literally cut the time I spend on social media for my business in half.
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Now I am treating my business socials more like personal socials - a documentary on me, my services, my opinions.
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And to do that, I just capture what I’m already doing - no staging, no scripts, no overthinking required!

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Here’s what that looks like for me:
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📷 Snap 3 behind-the-scenes photos during the workday (Zoom calls, typing on a computer, eating lunch in my office - whatever!)

🎥 Film 1–2 quick b-roll clips each workday (business AND my regular life)

✅ Document 2–3 services or processes weekly (like screen recording a website build)

🧠 Keep a running list of FAQs and content ideas in Notion (it has been so much easier than the Notes app for keeping things organized - and it's free!)

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That’s it. Nothing fancy.

Summer simplicity at its finest!

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Wait, that still seems hard...

If you're thinking "cool McKenzie, that's great for you," but aren't sure how to incorporate this into your own socials, I've got you!
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Our Social Media Audit might be the jumpstart you need.
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We’ll review your current socials and give you:

✅ Customized content recommendations

✅ Easy, low-effort post ideas

✅ Clarity on what to do more (or less) of

✅ Quick wins you can start right away

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You can also add on custom Canva templates designed for your brand and posting styles.

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​Because when your content plan actually fits your life… it gets done.

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Reply to this email to book your audit and let's get your socials feeling simple again!

Here's to keeping things simple this week 💛

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PO Box 322, McCall, ID 83638
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