There's a woman who owns a ranch. Multiple times a week, she films her morning routine, which, if you know anything about farm life, does not change much from day to day. The stars of the show are her big fluffy Great Pyrenees livestock guard dogs, you know, the ones that look like polar bears (and, delightfully, she calls them that). Every morning: the dogs wake up after a night on watch. They snore, they yawn, they stretch, they lumber over for head scratches, then bounce around the yard....
19 days ago • 2 min read
I hit a wall exactly 12 months ago (March can do that to you). In the span of one week, I was solicited by more than 20 influencers who wanted to come to McCall. TWENTY. And every single pitch was basically the same song and dance: coordinate everything for us, give us the free trip, oh and also pay us a $3,000 content fee for a blog post, one Reel, and five Stories. Which, fine. That's how the industry works. I get it. But here's what was making me absolutely insane: it all looked the same....
26 days ago • 3 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! Okay, so if you haven't met my husband Mike, you need to know he is basically Instagram's dream customer. He finds the most random, niche, actually pretty cool stuff online...think great camping gear, unique gifts, things that make you go "how did you even find this?" And I love him...
about 1 month ago • 2 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! Today officially kicks off the Year of the Fire Horse and I am not even pretending to be chill about it. I am PUMPED! The Fire Horse energy only rolls around once every 60 years, and everything I’ve read describes it as intense, fast-moving, transformational energy. The kind that...
about 2 months ago • 3 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! Yesterday I got off of a Zoom call with my business consultant and started laughing out loud. About 4 months ago, I hired one to audit my business, help me untangle my ideas, streamline systems, and make sure the numbers actually make sense. All the classic business things that I...
about 2 months ago • 3 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! I have some pretty big news. I’m hosting my first-ever webinar on February 11 at 10am MST, and we are going straight for the topic that makes otherwise confident, capable business owners quietly close their laptops and say, “I’ll deal with that later.” SEO. Yes. That SEO. The big bad...
2 months ago • 3 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! This year I embraced my witchy tendencies. And yes, there is a slightly witchy side of my personality - ha! During Yule I did a 13-day intentions ritual in lieu of trying to make New Years resolutions. It's pretty simple - you write down 13 intentions for the year, fold them up so...
2 months ago • 3 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! In 5th grade, I did a science experiment to test which cleaning product worked the best. I've always been a bit obsessed with cleaning. It was all part of learning the scientific process, controlling variables, and analyzing data as objectively as possible to get real, data-backed...
3 months ago • 4 min read
A behind-the-scenes look at my own unfiltered shenanigans from the marketing trenches. A real-life, no BS view of what it's really like to market a small business and ideas to make it all feel a whole lot easier! I saw an Instagram post a couple weeks ago that made me laugh out loud. It was about how women in particular tend to do things in a frantic (dare we say manic?) way. And it brought back a very vivid experience where my husband told me I was being "manic" about a big house project I...
3 months ago • 2 min read