Let's make marketing easier! Welcome to your field guide to smarter, stress-free marketing. Get actionable tips, how-tos, new tools, marketing trends, and solid strategies delivered to your inbox weekly. Happy Tuesday Reader! Not sure if you feel the same, but I am really trying to embrace the KISS principle this summer when it comes to my own marketing, especially when it comes to social media. I want to make sure promote my business, but I definitely don't want it to be a time suck...I want...
9 days ago • 2 min read
Let's make marketing easier! Welcome to your field guide to smarter, stress-free marketing. Get actionable tips, how-tos, new tools, marketing trends, and solid strategies delivered to your inbox weekly. I thought we needed a bit of a giggle this short holiday week as we pass the unofficial kick-off to summer tourist season (so long left turns!). Fair warning...there are no world-changing insights in this email, but I hope it gives you a laugh 💛 The "Can I Speak to the Manager" Tourist...
16 days ago • 1 min read
Let's make marketing easier! Welcome to your field guide to smarter, stress-free marketing. Get actionable tips, how-tos, new tools, marketing trends, and solid strategies delivered to your inbox weekly. Oh goodness Reader - I have to present to a high school class this week and I am slightly terrified 😅 A while back, I was asked to speak to the leadership class at McCall-Donnelly High School about marketing. And of course I said yes! I mean, any chance I get to share my geekiness when it...
23 days ago • 4 min read
Let's make marketing easier! Welcome to your field guide to smarter, stress-free marketing. Get actionable tips, how-tos, new tools, marketing trends, and solid strategies delivered to your inbox weekly. Happy Tuesday Reader!I am in full-on summer prep mode this week - how about you? I have the organizing bug (yes, I pulled out those old Home Edit books), I have the patio furniture out and washed, and every client I've had in the last 15 years is calling to get some website updates knocked...
30 days ago • 2 min read
Let's make marketing easier! Welcome to your field guide to smarter, stress-free marketing. Get actionable tips, how-tos, new tools, marketing trends, and solid strategies delivered to your inbox weekly. Hey Reader!Are you feeling the pressure of impending summer like I am? These are the days we all try to cram in all sorts of things we put off during winter and know we won't have time to do in the summer. So when time is short and you need to move the needle, where do you start? Well, that...
about 1 month ago • 2 min read
Let's make marketing easier! Welcome to your field guide to smarter, stress-free marketing. Get actionable tips, how-tos, new tools, marketing trends, and solid strategies delivered to your inbox weekly. Okay Reader - is AI kinda freaking you out like it's kinda freaking me out?Last week I attended the Southwest Idaho Tourism Association (SWITA) Summit in Boise and AI was a big topic of conversation. The room was full of marketers, hotel managers, restaurant owners, recreation guides, and the...
about 1 month ago • 2 min read
Let's make marketing easier! Welcome to your field guide to smarter, stress-free marketing. Get actionable tips, how-tos, new tools, marketing trends, and solid strategies delivered to your inbox weekly. Happy Spring Reader!Spring always feels like a great time to do a refresh and marketing is no different. But where the heck do we put our money?! That seems to be one of the biggest challenges we face as small business owners...knowing where to spend our money - I mean, no one wants to throw...
3 months ago • 2 min read
Let's make marketing easier! Welcome to your field guide to smarter, stress-free marketing. Get actionable tips, how-tos, new tools, marketing trends, and solid strategies delivered to your inbox weekly. Reader, what's your favorite recipe?I honestly love cooking. My latest obsession is pizza (damn Costco for having such a good holiday deal on a pizza oven!). And while I generally know how to make pizza, I definitely don't keep the measurements for all the pizza dough ingredients in my head....
3 months ago • 2 min read
Let's make marketing easier! Welcome to your field guide to smarter, stress-free marketing. Get actionable tips, how-tos, new tools, marketing trends, and solid strategies delivered to your inbox weekly. Hey Reader! I have to admit that Spring Fever has hit me HARD this week! Along with a longing to see some dirt rather than snow, this is the time of year I start organizing and cleaning everything in my house 🧹 And it turns out, this newsletter is getting in on the spring refresh fun, too! As...
3 months ago • 4 min read