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The Marketing Field Guide

I am on a mission to make marketing easier! Welcome to your field guide to smarter, stress-free marketing. Get actionable tips, how-tos, new tools, marketing trends, and solid strategies delivered to your inbox twice a month.

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Let's make $1 work harder than $500

Let's make marketing easier! Welcome to your field guide to smarter, stress-free marketing. Get actionable tips, how-tos, new tools, marketing trends, and solid strategies delivered to your inbox weekly. Happy Spring Reader!Spring always feels like a great time to do a refresh and marketing is no different. But where the heck do we put our money?! That seems to be one of the biggest challenges we face as small business owners...knowing where to spend our money - I mean, no one wants to throw...

Let's make marketing easier! Welcome to your field guide to smarter, stress-free marketing. Get actionable tips, how-tos, new tools, marketing trends, and solid strategies delivered to your inbox weekly. Reader, what's your favorite recipe?I honestly love cooking. My latest obsession is pizza (damn Costco for having such a good holiday deal on a pizza oven!). And while I generally know how to make pizza, I definitely don't keep the measurements for all the pizza dough ingredients in my head....

Lipstick - does a pretty website work better than an ugly one?

Let's make marketing easier! Welcome to your field guide to smarter, stress-free marketing. Get actionable tips, how-tos, new tools, marketing trends, and solid strategies delivered to your inbox weekly. Hey Reader! I have to admit that Spring Fever has hit me HARD this week! Along with a longing to see some dirt rather than snow, this is the time of year I start organizing and cleaning everything in my house 🧹 And it turns out, this newsletter is getting in on the spring refresh fun, too! As...

McKenzie as a kid

Let's make marketing easier! Welcome to your field guide to smarter, stress-free marketing. Get actionable tips, how-tos, new tools, marketing trends, and solid strategies delivered to your inbox twice a month. .................................... Happy last week of February Reader! This last weekend was the McCall Winter Carnival and this event always brings up big emotions for me. I have a long history with this event. From 2008 to 2010 I volunteered as the beer garden event chair, from...

Let's make marketing easier! Welcome to your field guide to smarter, stress-free marketing. Get actionable tips, how-tos, new tools, marketing trends, and solid strategies delivered to your inbox twice a month. .................................... Hey Reader! I have to tell you, I'm not ashamed to admit I am obsessed with organizing. I have every Home Edit book, I have a love affair with spreadsheets, and I get a legit thrill every time I check something off of my to-do list. Why am I so nuts...

Holding two photos - oh the insanity!

Let's make marketing easier! Welcome to your field guide to smarter, stress-free marketing. Get actionable tips, how-tos, new tools, marketing trends, and solid strategies delivered to your inbox twice a month. .................................... Alright Reader, did you get social media whiplash last week like I did?! If you're like me, I was a bit shell-shocked after TikTok went down, then came back up, then Instagram launched a whole lot of new changes. It was a lot for a 24 hour span. But...